Art of Floristry 101

Origins of Flowers and the Industry

In this article, we explore the history of the art of floristry. We cover how it became a booming industry today. Then, we explain you the roles florists play in their communities. This will help you make sense of their impact on both customers and gift recipients. As florists, we dedicate our hard work to help you express yourself. We help you find the best bouquet for all occasions. Whether it's a birthday, romantic date, business events, or funerals - you got it!

See our next article to learn the basics of floral design. With the best use of color and design, we make stunning flower bouquets you'll love!

A Brief History on Floristry

In the mid-19th century, floristry came about in the Netherlands. It began with selling floral arrangements to provide decorations. Later on, it involved wholesale orders of bulk flowers. It also promoted supplies for the care and treatment of elegant blooms. Floral shops offered fresh flowers and bouquets, both pre- and custom-made. Floristry involves raising and caring for flowers. It also includes the process of picking and setting them into artistic arrangements. Soon, this led to the business of selling them to local customers. Floristry is crafting a collection of blooms and plants into a delightful arrangement. Then, florists place them in vases, bowls, baskets, and pots. Of course, they base this all on every customer's tastes and needs. This is why most people regard it "floral design" or "floral arts".

Since the late 19th century, schools have approved floristry as a formal course. Colleges opened up across Dutch islands with programs in floristry. Florist schools also showed up in Europe. They later crossed over to the U.S., giving birth to the florist industry. Soon enough, floral shops began making steady and fantastic developments to their process. As a result, floristry rose up in the market all over America and around the world. To keep up, most flower shops deliver direct to the customer or their receiver. They also offer the choice of placing orders online for convenience. Today, floristry has become an important part of people's lives. In fact, flowers have become vital in the decoration and motif of various events. Many associations have cropped up as sources of knowledge for the floral industry. Among these is the American Floral Endowment. Next is the Society of American Florists and the Flower Shop Network. They are excellent sources of news and ongoing trends in the industry. They suggest various arrangements for all kinds of events. They also guide customers to other flower shops based on their needs.

What Does A Florist Do?

As florists, we are part of a few of the most important moments in people's lives. Because of that, our team of experts commit to ensuring top quality service at all times. We strive to help our customers get the most stunning bouquet for their needs. As florists, we help people express themselves through unique bouquets and arrangements. This way, they can honor important events and milestones in their lives. As florists, we help people:

  • Show love with attractive long-stemmed roses for Valentine's Day
  • Welcome a new baby into the world
  • Honor a mother with a beautiful bouquet on Mother's Day
  • Celebrate a wedding with custom arrangements and other flowers
  • Perk up someone's stay in a hospital
  • Add the flawless touch to parties and other events
  • Remember loved ones with spectacular floral tributes at their wake and funeral
  • Make any event amazing with floral arrangements matched to their theme and design


Read all about Color Theory in our next article.